Consulting Services

Freeman Consulting provides the comprehensive campaign approach for political candidates,
public interest groups and policy issues.

The Complete Makings of a Winning Campaign

Setting Direction & Tone   Campaign Management, Strategy Design, Positioning
Taking the Voter’s Pulse Polls, Focus Groups, Townhall Meetings
Creating Your Brand  Compelling Message, Distinct Look, Slogan/Logo
Winning Endorsements Connecting with Like-Minded Leaders
Building Coalitions Grassroots Campaigns, Community Relations
Crisis Management  Telling Your Story, Diffusing Issues, Anticipating & Preparing for Challenges
Reaching the Voter    Most Likely: Absentee & Poll 
Deliverables    Mailers, Brochures, Speeches, Phone/Walk Lists, etc.

Setting Direction and Tone       
Your personal Freeman consultant will map out your campaign with you by exploring your goals, potential support, competition, financial resources and voter appeal. We’ll evaluate both the historical and current demographics of your race, formulate a realistic action plan for reaching most likely voters and start to position you for the race ahead.

Taking Voter’s Pulse
Freeman will help you tap into voter concerns and underlying community issues, ensuring that you’re the candidate who truly understands your constituency -- making your candidacy stand out from your opponents. Voters will know you’ve done your homework and that you will represent them well.

Creating Your Brand
The Freeman team of analysts, writers and designers will help you create a message that is strong, compelling and memorable with a singular, unified look and feel. Together, we’ll maximize your visibility with voters by building your personal brand starting day one.

Winning Endorsements
With Freeman’s help, you’ll be able to persuade more voters faster with high-profile endorsements from respected community leaders and organizations.

Building Coalitions
There is strength in numbers and Freeman has created a groundswell of support for issues that coalesced into ballot initiatives that won approval at the polls and became law.

Crisis Management
How candidates, city governments, private companies and public organizations handle adversity says volumes about their leadership. Freeman will help you present your case and provide you with options for diffusing the issue, solving the problem and regaining public support and trust.

Reaching Voters
Freeman will guarantee that you fight your battle on the two front required, capturing the attention of the absentee voter first and then targeting the poll voter.

Deliverables
Consulting ideas must be translated into actual votes and that takes communication on all levels. Whether you need broadcast, print or online promotion for your campaign, paid or earned media, Freeman has the resources to get your campaign from concept to rollout on time and on budget. We provide you with all the tools you need to get your message in front of voters.

  • Demographic Research
  • Targeting of Most-Likely Voters
  • Walk/Phone Lists
  • Walk Pieces
  • Bulk Mail
  • Vote-by-Mail Programs
  • Custom Creative – Design, Photography, Writing
  • In-house Printing
  • Phone Broadcasts
  • Logos/Letterhead
  • Websites and Online Ads
  • Fundraising Letters, Speeches, Event Promotion
  • Print, Radio and TV Production
  • Media Relations
  • Campaign Signs
 

 

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